Have you developed the perfect product and are now trying to acquire new users? Are you struggling to attract and retain new users long term?
Finding a reliable user acquisition company can be an integral part of the success of your app, helping you market and distribute your app efficiently. And our directory will help you find just the right company to keep the customer gains coming.
In this guide, we lay out a wide spectrum of mobile user acquisition companies to save your time and money, connecting you with well-established, reliable and top customer acquisition agencies.
What is mobile user acquisition?
In short, mobile user acquisition is the process of acquiring new users or customers for your mobile app business, using marketing strategies to increase awareness of your product.
In today’s highly competitive marketplace, you want your product to stand out in the crowd. Simply releasing your services onto the app space isn’t going to do the job alone. It will take more know-how and expertise to ace the process.
You may have spent hours upon hours, developing the best product there is. But the fact of the matter is, no customer means no business.
To return the investment into your mobile app, let alone increase your app ROI, you will want to strongly focus on continuously increasing the number of customers.
Customer acquisition is therefore an ongoing analysis of data, constantly identifying innovative and effective ways to attract new users that drive profitable action as well as testing to validate various app marketing hypotheses.
Mobile user acquisition is a suite of app marketing activities in which ad creatives connect mobile apps with its users, introducing the best channels that drive increased app installs.
Brands will typically implement customer acquisition marketing efforts to obtain new users and increase app installs, including a variety of acquisition strategies to boost their client base.
Now that we have discussed the overall definition of mobile user acquisition, we can take a deep dive into why implementing an effective user acquisition strategy is so important and what companies can help you attract more customers.
Why is customer acquisition important?
Whether you are an indie app developer and a big app development powerhouse, mobile user acquisition will always be one of, if not the most, important aspect of your business.
Today there are over 3.2 billion smartphone users out there, with 1.28 billion tablets in people’s hands. And as more and more people are owning mobile devices, app installs are booming at a rapid speed, with over 5 million mobile apps available on the Apple App Store and Google Play Store marketplaces combined.
Mobile commerce is on the constant rise, currently making up almost three quarters (72.9%) of total e-commerce. Hence, mobile apps are becoming the core focus of brands to take their business to the next level.
Featured User Acquisition Companies
With user acquisition allowing you to establish your place in this new market space, it provides more benefits that support the overall health and success of your brand:
It’s no secret that growth is what businesses strive for, but it is the various, unique strategies that feed into the growth of a business that remain an integral component one must master in order to succeed.
And for mobile businesses, acquiring new users and maximising their value will help you increase your in-app purchase revenue.
To keep your brand upping its numbers, you want to keep retargeting and remarketing your campaigns, and implement a solid user acquisition strategy to retain your customers, while continuing to earn yourself new and valuable users.
Another reason why you will want to look into a top user acquisition company is because integrating an effective user acquisition strategy will significantly help enhance your visibility, allowing your app to rank higher in app stores. This is due to the number of downloads being a relevant ranking factor to app store algorithms.
Driving more traffic to your product will also lead to more ratings, reviews and engagements, all of which are valuable metrics to app stores.
The more opportunities you create for increasing the number of organic installs, the more visibility you can obtain, keeping your app a profitable service.
How does mobile user acquisition work?
In order to succeed in user acquisition, one must master the user acquisition process. This entails implementing the right strategies to best optimise your campaigns that will work for your specific brand goals.
Brands must focus on creating an effective user acquisition plan that will attract high quality customers. But this is easier said than done. Customer acquisition campaigns require a lot more research, monitoring and testing to find the strategy that fits your business.
This may sound like a stack of work to get through. And yes, there are several ways to master the process. But we’ve put together the most common methods that bespoke customer acquisition services use for successful campaigns.
User Acquisition Companies
Identify your target mobile app users
When it comes to acquiring new users, among many goals and tasks that app marketers have, front and centred is to identify potential users. This is a crucial steppingstone for a mobile user acquisition campaign to be successful.
The logic here is, the better you can identify the target users of your business, the better your budget will be spending and the more customers – hopefully loyal ones – will be acquired for your mobile app.
By and large, a target audience for your app are people who engage with the app the most and complete as many actions inside the app as you need them to.
Create lookalike audience
Once your mobile app gets its initial user base acquired, the next step should be building your so-called lookalike audience.
A lookalike audience is a term introduced by Facebook Ads platform that defines a method to reach new customers, as they share similar traits to your best existing ones.
Lookalike audience is built on data gathered about users who have similar interests related to a particular product or service, and provides additional insight into which audience to target that is likely to engage with your business.
Carry out creative testing
The next crucial step is to design and test a set of ad creatives to use in your user acquisition campaigns to attract new app users efficiently.
Implementing creative testing will allow you to spend your ad budget wisely while exploring new concepts that will work for your app exclusively.
Even though there may be general guidelines for designing efficient creatives, creative testing is vital in keeping your customer acquisition plan efficient and reliable for user growth.
What are the best customer acquisition strategies?
Once you define your users you want to target, you can start creating a concrete user acquisition plan. This plan should include effective user acquisition strategies that will get new customers flowing, leading to successful mobile user acquisition.
With app marketers having a plethora of customer acquisition strategies to choose from for their plan, we have highlighted the most common and productive ones for you below.
All too often, organic content marketing efforts are overlooked, as they don’t seem to make much of an impact. However, content marketing is a crucial component in SEO that can massively help improve it, enhancing visibility and therefore attracting new users.
Having a blog that covers topics surrounding your app, addressing users’ frequently asked questions and feeding their curiosity, or even getting in touch with online publications to publish articles that tell the story of your business can give your product the ultimate boost in awareness.
Content marketing introduces people to your brand and lays out its benefits, with a set of good writing skills, a sense of humour and the ability to let people know how your app is the ultimate solution to their enquiries.
In mobile user acquisition you get organic and paid acquisition. Paid acquisition can be a quick way to get leads and drive profitable action from users.
Pay-per-click (PPC) is the most common paid internet advertising model, in which a marketer pays a publisher for each time their ad is clicked on. In essence, the marketer pays to use an ad space, which cost is often agreed on through bidding.
Using paid ads on mobile platforms, such as Apple Search Ads and Google Universal App Campaigns, social media platforms, including Facebook, Instagram, YouTube and TikTok are a great way to get your app to the top of the search result pages and recognised on other websites.
Top User Acquisition Platforms and Agencies
All of the top social media platforms have users that have risen to the popularity of a celebrity. These people have many loyal followers who are highly engaged with what these influencers have to say.
Many products and services are being advertised via influencers, and apps are just yet another type of product for them to introduce to their fans. To facilitate influencer marketing, several influencer marketing agencies and platforms have stepped up to mediate relationships between brands and Influencers.
Influencer marketing is therefore effective for short-time app download-bursts to increase their rankings on app stores and generate lasting results as well as to promote mobile user acquisition on a regular basis.
PR & press coverage
Before influencer marketing was born, getting an app covered by a major publication was one of the most desirable outcomes of an app marketing campaign.
Today, the number of publications that cover apps may have decreased, however, this channel is still relevant. You want to get the word out wherever you can.
Getting an app covered by media requires good planning, well-written outreach emails and relevant bloggers that can get your product out to the public.
Among all ad formats available to an app marketer, video is the most effective because it shows a mobile app in action, engaging a potential app user instantly.
Also, users of today’s digital age love visuals. So, producing video content can be a promising strategy to integrate.
Video content is the choice for the majority of app advertising platforms, as users are less interested in reading long-form articles about a product and would lean more towards moving images, preferably with a relatable and engaging story they can resonate with.
Email marketing is one of the oldest forms of online marketing and this strategy still works well when acquiring new users for your product.
Email provides an environment to introduce an app and its new features to people when they aren’t frantically pacing through their feed on Instagram, Twitter or TikTok.
Another email feature that makes it stand out from the rest is that you can send not just one email, but a series of emails to your target audience, via tracking pixel on your website. This means that these users have already expressed an interest in your brand, increasing the likelihood of them becoming a customer.
While we can appreciate the new, innovative digital marketing channels and modern strategies we know and love, offline marketing should not be overlooked.
TV, radio and podcast ads can reach out to people when they aren’t exposed to digital ads and can even be more helpful to your app brand.
And one should also not underestimate the power of word-of-mouth, as it can be extremely effective, even in the evolving digital landscape. Presenting your app at an industry-relevant conference or event and connecting with other industry professionals can go a long way.
Now that we have discussed the overall definition and processes of mobile user acquisition, we can take a deep dive into why implementing an effective user acquisition strategy is so important and what companies can help you achieve your brand objectives.
How much does acquiring new customers cost?
Customer acquisition cost (CAC) for mobile user acquisition campaigns can include a Cost per install (CPI) strategy, which is an extremely cost-effective way to attract new customers. This is mainly due to it being lower in cost than user acquisition done by external advertising channels.
Knowing the best techniques to implement into your user acquisition strategies will allow you to arrange your advertising costs wisely, running a well-oiled, sustainable business with minimal financial waste.
What companies can help me acquire users?
Mobile user acquisition is an essential process in order for your business to grow and become a sustainable platform. And there are a number of companies that step up the plate to help app publishers and marketers to acquire app users and increase traffic.
In a competitive marketplace with a diversity of unique services, you want to get people’s attention to your app, showing that this one is worth downloading from all of the rest.
And we now understand that this can be a rather difficult task that requires bespoke marketing know-how, dedication and out-of-the-box thinking. Identifying the best techniques that meet the needs of your unique mobile app can also feel like a complex task.
This is why user acquisition companies exist, thankfully. So, we may have just the right services you need to see your brand shine.
These companies meet the demand for an efficient and transparent ad platform that will help grow your mobile app user base instantly.
List of user acquisition services for apps and mobile games