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An SSP, (Supply Side Platform), is an online software solution for publishers to manage advertising inventory, both desktop and mobile, to sell and fill it with ads from multiple advertisers in real-time and track revenue they generate.
SSPs helps publishers with solving one of the challenges publishers are facing – to keep their fill rate as high as possible. A fill rate is an important metric that measures a ratio between how many impressions a publisher’s inventory is getting to the total volume of available impressions to claim.
In this directory, we’ve aggregated for you the best SSPs.
How an SSP works example
SSP Advertising Benefits
In the world of programmatic advertising, SSPs help to support publishers and their inventories by selling their space through an ad exchange. DSPs, (Demand Side Platforms), on the other side, find the best ad inventory and the highest bidder wins that space – this could be on a website or inside a mobile app.
The key benefit of SSPs, other than giving publishers more control over their inventory, is that they can achieve a high fill rate, so ad space that could be used isn’t wasted.
In theory, everyone wins in this setup, with advertisers also getting quality inventory for their campaigns.
SSP benefits include:
Sells ad impressions for the highest price possible
Connects to a considerable variety of different advertisers
Publishers can set their prices and have more control over their space
Below we’ve listed the best SSP networks so you can get up and running without hassle.
AdsCompass - is a global ad network that offers mutually beneficial cooperation for webmasters, advertisers, media buyers and ad networks.
Having our own Ad Exchange and Self-Serve Platform, we are able to provide all our partners multiple options to collaborate.
Founded in 2011, AdColony was created by mobile developers, for mobile developers and has grown into one of the largest mobile advertising and monetization platforms in the world with a reach of more than 1.5 billion users globally. AdColony is known for its exclusive Instant-Play™ HD video, Aurora™ HD Interactive video, and playable technologies, its global performance advertising expertise, its programmatic marketplace, and its extensive ad SDK footprint in the top apps worldwide.
InMobi is the largest independent mobile ad network with global reach in markets including the UK, Europe, US, South Africa and India. InMobi offers advertisers to reach over 1,5 billion mobile users across more than 32,000 mobile properties to choose from. With InMobile mobile ad network, advertisers can launch brand engagement, user acquisition or remarking ad campaigns. Acquisition of a mobile rich media company Sprout allows InMobi to offer premium mobile ads as well as a huge volume of other inventory. Advertisers include leading brands such as Ford and Levis.
Mobile platforms: Android, iOS, Mobile Web
Campaign types: CPC, CPI, CPA, CPX, CPM
Ad formats supported: Banners, Native, Video, Interstitial, In-Game
Targeting: carrier, channel, country, device, operator, os, time
Key Markets: Europe, India, Japan, Kenya, South Africa, UK, United States
Huawei has a rich history in the mobile and technology industry and is a leading provider of 5G infrastructure and smart phone devices and tablets. Huawei is committed to bringing digital to every person, home and organization for a fully connected intelligent world.
+250,000 developers, from indies to large enterprises, trust in Appodeal to manage their Ad Monetization. A light full-stack ad monetization solution that puts app publishers first – the way it should be.
By just integrating one simple SDK, you will gain access to +70 ad networks & demand sources, competing against each other in a real-time auction for every single ad impression.
Services: User Acquisition, Ad Monetization, Business Intelligence
PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers.
PubMaticdelivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.
Mobile platforms: Android, IOS
Campaign types: CPA, CPC, CPI, CPL, CPM
Ad formats supported: Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
Targeting: Publisher, Geo, Audience Segment, Ad Format, Platform, Domain / App, Viewability