InMobi builds transformative technologies to positively impact people, businesses, and societies around the world.
InMobi’s marketing and monetization technologies power advertisers’ and publishers’ growth with breakthrough experiences and innovative solutions that help them activate their audiences and drive real connections with today’s consumers.
Website screenshot
Source: InMobi
Key Features
- Gives you the opportunity to drive engagement and revenue
- Experience personalised advertising
- Contextual and curated recommendations on mobile devices
- Gives you brand engagement at scale
- They help you cross-sell, re-target & re-activate users
- They are ranked 15th on Fast Company’s the World’s Most Innovative Companies 2016 List
- InMobi analyses 120 TB of user data on a monthly basis
- More than 6 million app downloads are tracked monthly by the company
- They offer over 1.5 billion mobile devices
- HD video and native ads to engage users
InMobi Pulse
InMobi Pulse enables brands to quickly reach their target audience on mobile and get answers to their critical business questions. Authoring is simple, and it includes precise targeting and speedy results. Here’s a product overview video:
Welcome to InMobi Pulse video
Source: InMobi
InMobi Jobs and Careers
InMobi lists available jobs and positions here with openings in their offices in India, Bangalore across roles in Strategy and Operations, Finance and Legal, Sales and Business Development, Technology, Products and Human Resourcing.
You can find employee reviews of InMobi on the company’s Glassdoor profile here.
For Publishers
With InMobi publishers can maximize their engagement and revenues with HD video and native ads built on native technology. This includes both gaming and non-gaming apps.
Ad formats available include the following:
- Video: Buffer-free and HD videos offer better completion rates and higher engagement.
Format Example
- Native: Non-intrusive ads for a great user experience that blend seamlessly with an app’s design and layout.
Format Example
- Playable: Mobile users can test drive a game before downloading it with InMobi’s Playable Ads.
Format Example
- Rich Media: InMobi’s award-winning, rich media ads that harness device capabilities such as gyroscope, camera, and touch screen.
Format Example
- Carousel: Present a collection of products with full-screen, dynamic carousel ads.
Format Example
- Interstitials: Full-screen interstitials that can serve meaningful marketing messages.
Format Example
Publishers can also maximize their yield with dynamic pricing and campaign optimization. InMobi offers a lightweight SDK which can monetize an app directly or programmatically.
For Advertisers
InMobi enables advertisers to acquire users and drive app installs. They have a range of targeting options available to mobile advertisers, including:
- Lookalike targeting
- Appographic targeting
- Demographics
- Location
- Interest
- Context
- Behaviour
Advertisers can remarket to their mobile users across different stages of the lifecycle based on persona, context and product affinity.
Remarketing allows advertisers to maximize in-app purchases, nudge users to sign up and re-engage dormant users. Campaigns can also be customized through InMobi’s tools.
Team
Naveen Tewari
Naveen Tewari is the founder of InMobi. His philosophy of constant innovation and disruption is embedded deep into the DNA of InMobians and is resonated across InMobi. His dream is to re-imagine advertising in a truly ‘user-first’ way and unlock the true potential of the mobile ecosystem.
Office Locations
HEADQUARTERS
6th, 7th and 8th Floor, Block Delta (Block B), Embassy Tech Square
Kadubeesanahalli Village Outer Ring Road
arthur Hobli, Bangalore - 560 103
India
+91 80-46269100
#11-03, 80 Robinson Road
Singapore 068898
Singapore
Unit 24, Second Floor, CNN Building
Dubai Media City, PO BOX 500717, Dubai
UAE
Suite 802, 804, 805, Silver Tower, No. 218
Xizang South Road
Huangpu District, Shanghai
China
Gangnam N Tower
9F, Rm#910
129, Teheran-ro, Gangnam-gu, Seoul
Korea
320 Pitt Street
Sydney NSW 2000
Australia
InMobi Data
| Founded: | 2007 |
|---|---|
| Employees: | 500+ |
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
InMobi Info
| Types: | DSPs, Mobile Ad Network, Social Ads, SSP |
|---|---|
| Ad Formats: | Banners, Rich Media |
| Models: | CPA, CPC, CPI, CPM |
| Trading Models: | Self Service |
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InMobi launches new platform for mediation for app publishers Posted on March 24, 2022 by Anne Freer Mobile content and monetisation expert InMobi today launched Meson, an independent SaaS mediation platform that publishers can use in-house.
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Could Instant Delivery Apps soon replace corner shops? Posted on November 24, 2021 by Anne Freer According to a survey of 1,000 shoppers in the UK by InMobi, some 19% use IDAs at least 2-3 times a month and 35% said that IDAs were replacing their corner....
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InMobi acquires Appsumer to bolster mobile ad insights Posted on October 13, 2021 by Anne Freer Mobile app monetisation experts InMobi today announced that they’ve acquired Appsumer,aperformance insights platform for mobile....
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InMobi partners with HUMAN Security for fraud-free in-app ecosystem Posted on August 25, 2021 by Anne Freer InMobi, the mobile monetisation company, has partnered with cybersecurity firm HUMAN Security to integrate....
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Top 5 ad types for acquiring mobile gamers Posted on May 30, 2019 For instance, InMobi reports that its interstitials have a 2-3X higher CTR compared to banner ads.
Did you know that 58% of back-to-school shoppers are going to buy other goods while doing their BTS shopping? For… https://t.co/MIJmqRxV6S
(about 9 hours ago)
We hope to see you next week at #ProgIO! Check out the Tues. panel on Perception vs. Reality: Unpacking Mobile Prog… https://t.co/bFcxLftD6T
(about 12 hours ago)
On this International HR Day, Sahil Mathur, SVP, HR & Culture, InMobi, shares his thoughts on what lies ahead for… https://t.co/P6Z6bdpkop
(about 16 hours ago)
InMobi’s Dharak Desai moderated a lively panel earlier today at the @AppPromotion Summit NYC on Rebuilding User Acq… https://t.co/JjMongQF1q
(about 1 day ago)
Check out our Executive Leadership Panel from the Marketing Innovation and Sports Marketing Upfronts Summit… https://t.co/rsC4Fq6D2y
(about 1 day ago)
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Top Demand Side Platforms (2022) Posted by Pia Subramaniam Top Demand Side PlatformsInMobiDriving Real ConnectionsView moreAdikteevData-driven app marketing platform View moreSmaatoOmnichannel,....
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Top Mobile Ad Networks (2022) Posted by Pia Subramaniam ...Marketing CompanymyAppFree - High Quality Mobile Traffic & Exclusive Placements on SONY Xperia, Native SDKInMobi - Driving Real ConnectionsSocialPeta - Ads Intelligence Tool For Marketing Strategy Mobile ad....
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Interstitial Mobile Ads Posted by Artyom Dogtiev ...Android Smaato UK Up to $10 on iOS, up to $7 Android Epom US Up to $4 Exoclick US Up to $2 InMobi UK $2.
InMobi Reviews
