Huawei has a rich history in the mobile and technology industry and is a leading provider of 5G infrastructure and smart phone devices and tablets. Huawei is committed to bringing digital to every person, home and organization for a fully connected intelligent world. There are currently 700 million HUAWEI devices around the world and over 500 million monthly active users on AppGallery, the world’s third largest app store.
HUAWEI Ads is a mobile marketing platform tailored for HUAWEI devices. By integrating the underlying algorithms and architecture of HUAWEI devices, this platform gives advertisers unique and value driven ways to reach a global audience of sophisticated smartphone users. It delivers a broad array of mainstream ad formats across display and search channels, including native, banners, video and rewarded ads, to more than 700 million HUAWEI device users around the world.
In addition to HUAWEI Ads platform which is dedicated to ad delivery, we also offer HUAWEI Ads publisher service, which allows developers to integrate HUAWEI Ads kit and generate additional revenue from their apps.
Top 3 advantages of HUAWEI Ads platform:
HUAWEI Ads offers the best way to reach HUAWEI devices in the market. With a large segment of consumers now reliant on AppGallery as their default app store, we offer advertisers a chance to reach untapped audiences. Using precise ﬁrst party data processing and an intelligent system of user tags and recommendations, our DMP solution gives advertisers a way to reach their desired audience that is both privacy centric and outcome driven.
With four types of traffic resources, HUAWEI Ads platform offers unique and powerful ways to reach consumers. Advertisers can target placements directly on HUAWEI devices using Assistant today, as well as coveted placements on AppGallery and large display inventory sources within 20 HUAWEI apps and thousands of 3rd party apps. New search based ads are also possible with Petal Search and other exciting placements coming soon.
HUAWEI Ads offers multiple bid types, with a particular focus on conversion results. With tools like Smart bidding and Smart Banner, advertisers have increased controls and production capabilities to maximize their return on investment. We have also optimized the app download process with one click installation buttons as standard, leading to higher conversion rates across the platform.
HUAWEI Ads Data
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
HUAWEI Ads Info
|Types:||DSPs, Mobile Ad Network, SSP|
|Ad Formats:||Banners, Interstitial, Native, Rewarded Video, Text|
|Models:||CPC, CPI, CPM|
|Trading Models:||Self Service|
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