Top Social Media Marketing Companies (2022)

Updated: May 20, 2022

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Social media is constantly evolving. And with increased competition for consumers’ attention, app companies need holistic, creative and strategic campaigns to win. But with a long list of factors to consider, many look for help from social media marketing companies.  

Social Media Marketing (SMM) sits alongside Search Engine Marketing (SEM) as a core strategy for every business. And it makes sense when billions of users conduct searches and log into social media every day.  

Building brand awareness, increasing site traffic and generating leads are a few of the reasons why a business might turn to a social media marketing agency for support. But they also need to lean into content creation and curation and build online communities to gain the biggest reach.   

In this guide, we’ll offer some insights into what social media marketing is. We’ll also highlight how social media marketing companies can help you, and reveal our selection of the best companies to approach when trying to meet your business goals.

What is Social Media Marketing? 

Social Media Marketing (SMM) is a term used to describe the use of social media to promote products and services. SMM refers to inbound social network marketing activity that attracts traffic and invites interactions from customers or users. Things like content creation, videos, online interactions and networking come under this category.   

Social media marketing started by categorizing platforms into six groups: Social Networks (think Facebook, LinkedIn), Media Sharing (usually video and photo-sharing sites like YouTube, TikTok, Instagram), Social News (e.g. Digg), Bookmarking Sites (such as Pinterest, Reddit), Microblogging (including Twitter and Tumblr) and Community-Building Forums (such as Quora or Mumsnet). 

And while some marketers still think in these terms, boundaries have blurred between groupings. 

Around 80% of shoppers now use Instagram to research products and services before buying something. And with its media sharing, social networking and community-building abilities, Instagram is now a strategic focus for many e-retailers.

But also, retailers are seeing success on Instagram when they engage with Influencer Marketing. And almost 50% of social marketers say ROI on influencer marketing is better than other channels. A report by InfluencerMarketingHub revealed Instagram and TikTok are the most popular social media platforms for conducting influencer marketing in 2021.

The most popular Influencer Marketing platforms in 2021 (%)

So, while social media marketing is effective at ‘laying your stall out’ to let customers know more about your brand, it isn’t the same as social media advertising. But what is exactly the difference between the two?

How Does Social Media Advertising Work?

Social media advertising differs from social media marketing in the way it relies on outbound marketing strategies. Paid social, retargeting and coupon strategies are all effective social media advertising strategies. And they target customers in places they’re most likely to spend their time. 

By collecting user information like demographics, social networks allow advertisers to leverage data that helps to target users. And this gives advertisers a chance to increase their conversions and sales.  

So, whether that’s through ‘Stories’, regular campaigns or influencer marketing, social media advertising targets audiences using content they’ll share, repost and click through to. 

In 2021, social media advertising grew by almost 40%. Plus, the use of digital video increased by 50% and drove total revenues of close to $40 billion.

Most Popular Digital Consumer Tactics 2021

So how do social media marketing and social media advertising work in practice?

Social Media Marketing Examples

With its powerful means of engaging and interacting with customers, here are some of the best examples of social media marketing in action: 

  • Zoom Stay Connected: Keen to boost brand awareness, Zoom launched a Virtual Background competition in March 2020 that has likely helped them become ubiquitous ever since. 
  • Spotify Wrapped: More than 90 million users engaged with Spotify’s ‘Wrapped’ stories in 2020. And this equated to around 60% of users who enjoyed sharing a round-up of their most-listened to artists.

Spotify Wrapped Stats – December 2020

  • Airbnb WeAccept: To address criticism over racism, Airbnb launched a social media conversational campaign with the hashtag – #WeAccept that boosted their brand profile.
  • Amazon: Using Social Media Listening and tracking tools to understand what customers were saying, Amazon posted humorous responses across channels and encouraged UGC. 

Social Media Advertising Examples

Statistics show successful ads have a shelf life of around 10 weeks before they burn out. But there are also data to suggest that UGC outperforms conventional ads by over 50%. Plus, it sees a 28% increase in conversions when combined with Paid content. 

But what are some examples of successful social media advertising in practice? 

  • Lego: Boosted revenue by 27% on social media after launching a 2021 iteration of their ‘Rebuild the World’ ad campaign named ‘The Damp Knight’. 
  • GymShark: According to marketing week, online gym clothing retailer GymShark ran a ‘Blackout’ promotion across Instagram Stories for Black Friday. It reached over 16M people and achieved a 6.6:1 ROAS.
  • Groupalia: Spanish app Groupalia ran a 60-day test campaign on Twitter that achieved a purchase conversion rate of 3.85% post-installation
  • Adidas: Launched their new trainers – Falcon W – with a targeted, paid social ad on Snapchat. And their running shoes sold out in 6 hours.

Pros and Cons of Social Media Marketing

What do Social Media Marketing Companies Do? 

Social media marketing companies develop social media marketing strategies that help businesses achieve their goals and objectives. They may also create and run original paid or organic ads on social media platforms, acting as a social media advertising agency as well.

Business Growth 

  • Lead Generation and Sales: Social media marketing companies can run paid and organic story ads, Facebook ads and focus on retargeting to boost conversions.
  • Account Management: Businesses can outsource daily and ongoing social media activity to a social media agency.
  • Account Enhancements: Updating key information such as a business address or location can boost conversions. 

Creative Development

  • Brand authority, recognition and awareness: A report by eMarketer suggests almost 50% of local businesses use social media to build brand awareness. 
  • Stories Concepts: Alongside paid ads, stories themselves boost engagement by encouraging UGC and promoting brand awareness.   
  • Influencer Marketing: More brands are leveraging micro-influencers, who now account for over 90% of influencer market share.  

Customer Insights

  • Audience Analysis: Social media marketing companies will review customers’ and competitors’ behavior on social media and use it to support your strategy. 
  • Define Target Customers: Many businesses need to understand their customers before running a campaign. And social media agencies can help to define who they may be.
  • Measure Results: There’s little point in running campaigns if they’re not hitting the mark. A social media marketing agency can use insights to feed into future marketing tactics.

Top Social Media Agencies

Types of Social Media Marketing Companies

A report by Sprout Social suggests the top two goals for social media marketers are to increase brand awareness (70%) and generate sales (59%). 

Social Marketers Top Goals for Social Media 2020

So how can different types of social media marketing companies help with boosting brand awareness and targeting customers with innovative campaigns?

Social Media Agencies

A generalist social media agency can support app owners in a variety of ways: 

  • Content creation and publishing: Agencies can drive creative ideation and produce visual assets that boost brand awareness and engage more customers.  
  • Account management: A social media agency can handle responses to messages, use tactics to start conversations or help solve customer queries.
  • Paid Social advertising: Agencies can increase ROAS with campaign creation and optimisation. 
  • Social media growth: Businesses can turn to agencies for helping with increasing followers, getting more likes and generating conversations. 

Specialist Social Media Marketing Agencies

  • App Marketing Agencies: App owners may choose to partner with app specialist agencies to support growth on social media. 
  • Growth Agencies: Growth marketing agencies can experiment with a range of creative and data-backed ideas to support effective campaigns. 
  • Performance Marketing Agencies: App owners who seek clear, defined goals for CPA or CPI rates may want to partner with performance marketing agencies.
  • Influencer Marketing Agencies: Influencer marketing agencies have the specialism and networks to engage the right influencers to achieve campaign goals. 

Social Media Marketing Platforms

SaaS platforms can support social media marketing activity in the following ways: 

  • Social Media Management: Platforms can schedule social media posts and maintain regular activity.  
  • Cross-Channel Marketing: Businesses who want to work across several social media platforms can programme and track regular activity.  
  • Paid Acquisition Campaigns: Paid media campaigns can support growth and target conversions.
  • Influencer Partnerships: Many platforms can support influencer marketing with access to influencers of varying scales and sizes.

How Can You Benefit from Working with a Social Media Marketing Company?

There are so many benefits to working with a social media marketing company that we explain below: 

Expertise and Experience

Engaging a social media marketing agency or platform to handle your social activity encourages a level of expertise that may be otherwise hard to come by. Social media marketing companies handle a huge number of campaigns and have a been-there-done-it-tried-and-tested approach. 

Plus, they can act as cheerleaders and ambassadors, picking you up and dusting you off while encouraging you to be bold and aim high. 

State of the Art Technology

SaaS technology is a cost-effective solution that avoids unnecessary hardware. But also, social media marketing platforms are constantly updated. So for fast-moving clients, the benefits include cutting-edge technology, a separate and often cloud-based infrastructure and a much larger framework to target audiences with. 

Save Time and Resources

Ultimately, very few businesses have the time or financial resources to support elaborate, focused and successful social media marketing campaigns. Platforms and agencies can handle ongoing monitoring and tweaking, not to mention giving access to influencer marketing networks and creative templates that increase campaign success.

Which Companies Are Best for Social Media Marketing?

So there you have it – our round up and review of social media marketing companies. But with several key platforms and agencies to choose from, plus an ever-evolving marketing landscape, it may be difficult to know where to start. 

But starting out with some strategic planning can help. For example, what are your business goals? Do you want to lift your brand presence within a target customer base? And if so, by how much? 

Or, do you want to take a holistic approach with some winning creative that pairs paid social advertising with influencer marketing to achieve higher growth rates and customer acquisition scores? 

To help you decide, we’ve compiled a list of the very best social media marketing companies that can help you.

List of Social Media Marketing Companies

Yoke Network

We grow apps through Influencers.

(1 vote)

Yoke Network is an Influencer Marketing agency that connects brands and apps with audience via Influencers on TikTok, Instagram and Snapchat.

  • Tagline: Influencer Powered Performance Marketing
  • Locations: London, UK



Learn more about Yoke Network


App Marketing Agency Co-Founded By Former Apple Marketing Lead

(1 vote)

We’re Favoured. A results-driven performance marketing agency specialising in app marketing to drive growth, stickiness, and retention. Formed in 2017 by a former Apple Marketing Lead who wanted to bring his experience from “inside the machine” to app companies directly.

  • Services: app marketing strategy, app advertising, full-funnel app marketing, email marketing, in-app and push marketing, app growth marketing, graphics and video creatives
  • Offices: London, UK.
  • Tagline: Award Winning Mobile Marketing Agency Founded By Former Marketing Lead At Apple


Learn more about Favoured


The world's first Creator Management Platform

(1 vote)

[masterslider id=\"355\"] GRIN is the pioneer behind the world’s first Creator Management platform, designed for the next generation of brands who recognize that, in the creator economy, authenticity is everything.

Learn more about GRIN

Intellifluence is the largest warm influencer marketing network in existence with over 100,000 verified creators; each and every influencer has opted-in to work hand-in-hand with brands, saving you time by eliminating the need for cold outreach.

  • Tagline: Influencer marketing made easy
  • Services: Influencer marketing platform, ASO, social media marketing
  • Locations: USA


Learn more about Intellifluence

The Influencer Marketing Factory is a global influencer marketing agency that helps brands and companies engage with Gen Z and Millennials on TikTok, YouTube and Instagram. The agency specializes in identifying niche audiences, creating unique content, and delivering top ROIs, at scale. The agency works with hundreds of clients, from Fortune 100 brands to DTC companies, including Google, META, Universal Music, Dunkin’, Sony Music, Unilever and many more.

  • Services: Influencer Research, Contracting, Reporting & Analytics, Content Management, Target Audience Identification, Content Guidelines
  • Tagline: The Go To For Influencer Marketing
  • Locations: NYC, Miami, US
Learn more about The Influencer Marketing Factory

Phiture is a multi-award-winning mobile growth consultancy and agency working with the teams behind leading apps. Using the company’s industry-acclaimed Mobile Growth Stack as a strategic framework, Phiture team offers 5 key services: App Store Optimization, Performance Marketing, User Retention/CRM, Subscription Revenue Optimization services and Growth Consulting.

  • Services: Mobile Growth, App Store Optimization, Performance Marketing, Subscription Revenue Optimization, User Retention / CRM, Growth Consulting
  • Tagline: We Help Apps Grow
Learn more about Phiture

The Cirqle

Conversion-driven Influencer Marketing Platform

(1 vote)

The Cirqle uses an estimated impressions number to outline potential reach during a brand’s campaign – this includes engagement, top influencers, posts and platforms. Their campaign brief pages offer a breakdown of pricing, timeline, product selection, deliverables and key messaging. The platform also utilizes feedback loops to improve each campaign with them.

  • Price: Free to sign up, price is discussed
  • Features: Campaign briefs, analytics, influencer profiles
  • Tagline: The only influencer marketing platform that can tie engagement to sales


Learn more about The Cirqle

Launchpad by Growth Rocket Apps

Flexible Marketing Subscriptions | Human experts & a smart platform

(12 votes)

Launchpad is the innovative SaaS solution for marketing. Build a custom plan on our online tool to get an instant quote, then get stellar marketing services on a flexible subscription. Track all your projects, analytics and messages on Launchpad ClientHub, one platform that streamlines all the marketing noise.

  • Services: App Store Optimization, Paid Acquisition, Video Production, Creatives – Graphics, Videography and Copy, Social Media Management, Customer Nurturing, Analytics, Cross-Channel Marketing, Branding and Design, Funnel Optimization, Monetization
  • Offices: London, UK, San Jose, US, Mendoza, Argentina
  • Tagline:  Flexible Marketing Subscriptions | Human experts & a smart platform
Learn more about Launchpad by Growth Rocket Apps


Zoomd. See the Big Picture, Down to the Finest Detail

(3 votes)

Zoomd offers one platform for both publishers and advertisers looking to acquire and expand new and existing users, while increasing engagement.

For advertisers: Zoomd’s platform acts as a User Acquisition control centre, integrated to over 90% of global mobile media (over 600 digital media sources), including all major mobile measurement solutions (MMP) under one unified dashboard. The ultimate UA control centre. The platform also serves as a second layer of anti-fraud solution for advertisers. Zoomd is a high scale big data platform, generating over 500,000,000 daily measured events from more than 3000 daily campaigns running on the platform .The platform is a performance based platform including an AI based  KPI engine that allows advertisers to set and achieve KPI’s and drive users based on them.

Learn more about Zoomd


The Shortest Path to Exceptional Marketing

(1 vote)

Bidalgo is an app marketing company helping businesses realise their full potential in increasing brand awareness and revenue. The digital marketing platform specialises in all areas of app marketing, from creating ad campaigns to app optimization.

As partners of Apple Search Ads, Google and Facebook marketing, they focus on acquiring users by maximizing the efficiency of your online campaign, turning your app into a leading mobile platform in the app world.

Services: Apple Search Ads, Facebook marketing, user acquisition, Google Ads, paid marketing, AI-powered Ad Automation

Tagline: 11 years of marketing technology excellence

Learn more about Bidalgo

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