Offer Wall Ads

Updated: May 19, 2022

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Offerwalls are dedicated places inside mobile apps which list multiple offers. These ads provide users with rewards or various incentives in exchange for completion of specific actions, such as downloading an app, watching a video ad, making an in-app purchase and more. Offerwall companies provide mobile publishers with a convenient way to advertise multiple digital products or mobile apps and for app developers to monetize their apps.

For many app developers, due to the high level of competition, it’s become challenging to generate revenue selling apps directly. For the last several years, offer walls have become a new way for these developers to make money with their app inventory.

We’ve gathered and listed the most critical Offer Wall Advertising Networks here.

Offerwalls ad example

Source: MobileContentLocking

Offerwall Ads Guide

Offerwalls list multiple offers that give users a reward or incentive for engaging with them. These are often in exchange for specific actions being performed. For example, mobile users may complete quizzes, take surveys, play new games or might even try to earn new apps.

Offerwall ads have been banned on iOS and should be used very carefully by advertisers and developers. The general rule is that if the user experience is greatly affected, or disrupted, then use of them will not be welcomed. Developers in doubt should turn their attention to rewarded video ads, as these boast longer user retention rates and limit the disruption to a user’s overall experience.

Nevertheless, these ads are a popular choice for mobile app developers and can command high eCPM prices and grow revenue.

Offerwalls ad example 2

Source: ironSource

Offerwall Ads eCPMs

Here are some of the biggest offerwall eCPMs along with their platform and country in the table below.

Platform/Network Country eCPMs/Revenues
Ironsrc (Android) US Between $30 to $80
Ironsrc (iOS) US Between $50 to $120
Chartboost US Averages at: $40
Tapjoy US Averages at: $60
Enhance US Averages at: $50

Source: ironSource, Enhance

Below we’ve listed the top offerwall ad networks and platforms so you can get up and running without delay.

List of offerwall monetization companies & networks

RevU

Industries Most Advanced, Simple and Diverse Offerwall

10
(1 vote)
(1) REVIEWS
FoundedEmployees
200710-50

[masterslider id=\"58\"] RevU provides the industry\'s most flexible and premium Offerwall for Mobile and Desktop Apps and Games. We\'re the only true solution that supports virtually any platform and we deliver competitive eCPMs and revenue locally and abroad.

Learn more about RevU
FoundedEmployeesRevenuesSocialTraffic
201251-200---

 

Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.

  • Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
  • Fraud – Detection as part of the platform, adding you an extra layer of safety
  • Measurement – integrated to all major 3rd party mobile measurement solutions
  • Cost-efficiency – Save countless resources by managing all campaigns under one screen
  • Data Play – Enjoy machine decisions based on more than 500Million data points a day
Learn more about Zoomd

Smaato

Omnichannel, self-serve monetization solution

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
-----

Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and free ad server all in one. Smaato gives publishers unparalleled controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore.

  • Mobile platforms: Android, IOS, Mobile, Windows Phone
  • Campaign types: CPC
  • Ad formats supported: Banners
  • Targeting: country, publisher, app, ad format, device, connection type, GPS data, device ID
  • Key Markets: Germany, global
Learn more about Smaato

AdAction

A full-service ad platform that connects mobile marketers to high-intent users worldwide.

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201310-50-2,000+-

AdAction is the leading full-service ad platform that delivers quality at volume with real-time, data-driven technology to optimize acquisition campaigns and drive maximum engagement.

  • Services: Mobile Ad Network, Mobile Ad Platform
  • Ad Format: Interstitial, Offerwall
  • Models: CPI, CPA, CPE, CPC
  • Trading Models: Managed Service

 

Learn more about AdAction

Appska

The best flow of target users for your app!

10
(4 votes)
(4) REVIEWS
Employees
10-50

Appska is a performance marketing agency. Our team of professionals has its own programmatic Ad Platform that can provide you 500,000 paid events worldwide monthly. Key Features Hard KPIs are welcome! We have a team of analytics to optimize campaigns More than 150 traffic sources worldwide (Unity, Snapchat, Xiaomi, Share IT and many others) Our own anti-fraud solution CPA model of work.

Learn more about Appska

Mobupps

A One Stop Shop For All Your Mobile Marketing Needs

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
200811-50-5k-

 

Mobupps is are a performance-oriented ad network, with over 10 years of experience in mobile user acquisition. The network leverages an access to private media from over 4,500 direct app publishers, as well as direct integration to all of the major global traffic sources.

  • Mobile platforms: Android, iOS,
  • Campaign types: CPC, CPI, CPM
  • Ad formats supported: App Icon, Audio, Banners, Content Lock, Coupons, Custom, In-App, Incentivized, Interstitial, Native, Notifications, Offer Wall, Pop up, PopUnder, Redirect, Rewarded Video, Rewards, Rich Media, Search, Social, Text, Video
  • Targeting: App, Carrier, Category, Country, Demographic, Device, Network, White & Black Lists
  • Key markets: Global
Learn more about Mobupps

VEVE

CONNECTING BRANDS TO OEMs

10
(1 vote)
(1) REVIEWS
FoundedEmployees
2006101-200

VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across OEMs, browsers and telcos. With native, high-performing ad formats – Tiles , Notifications, Universal, unique media placements and customization opportunities, the platform is empowering brands to achieve their advertising KPIs such as sales, app downloads, website visits and user engagement. Additionally, it provides creative and operational support across different languages and locations including the US, UK, EU, IN, ID and CN. VEVE also has its proprietary reporting dashboard to access deep data insights to optimize conversions and user engagement. VEVE also unlocks newer monetization avenues for OEMs and browsers while enhancing users’ online journey.

Key Features

• Boost new user acquisition – Reach 500+ MN captive audience beyond search and social media network

• Achieve your advertising KPIs – All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.

• Highly engaging native ad experiences – Get high conversion rate with non-intrusive, user-friendly ad formats (Tiles, Notifications, Universal) and unique media placement

100% Brand safe environment – Custom reporting dashboards for complete transparency, real-time insights, and optimization opportunities

• End-to-end campaign management – Creative and operational support across different geographies (US, UK, EU, IN, ID, CN) and in multiple languages

Learn more about VEVE

Doble Via Latam was born in 2004, with VAS services and in 2011 thinking about advertisers needs, we started with mobile advertising business. Positioned at an international level we have vast experience in mobile and video advertising business.

Learn more about Doble Via Latam

Digital Turbine

Right App. Right Person. Right Time

10
(3 votes)
(3) REVIEWS

 

Digital Turbine is a mobile app advertising platform for app delivery and discovery. The company is double down on a mobile native format to allow advertisers cut through the noice and reach out their target audience. Digital Turbine bypasses app stores and partners with major global telecom companies to introduce apps to mobile users with sponsored recommendations and native preloads.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPC, CPI
  • Ad formats supported: Banners, Interstitial, Native, Offer Wall
  • Targeting: Geo, OS
  • Key Markets: Asia, Europe, USA
Learn more about Digital Turbine

ChartBoost

For developers, by developers

10
(1 vote)
(1) REVIEWS

 

Chartboost is an in-app monetization and programmatic advertising company, founded in 2011 by Sean Fannan and Maria Alegre in San Francisco, US. Chartboost mobile ad network provides advertisers with a platform for a cross-promotion with native ads, sophisticated targeting and tracking. Also the company provides mobile game owners with developer-t0-developer mobile ad marketplace to exchange ads inside their apps directly.

  • Mobile platforms: iOS, Android
  • Campaign types: CPC, CPI
  • Ad formats supported: Content Lock, Interstitial, OfferWall, Video
  • Targeting: Custom
  • Key Markets: global, United States
Learn more about ChartBoost

 

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