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CPM (stands for Cost-Per-Mille) is an advertising payment model that suggests charging an advertiser for every 1,000 impressions of his ad inside mobile app publisher inventory. It’s the most common method for pricing mobile ads and the most popular among mobile publishers due to its focus on impressions and not clicks, which benefits publishers in a big way.
Advertisers calculate CPM rates for both banner display and video advertising; the most prominent advertising platforms for the latter are YouTube and Facebook.
In this directory, we’ve aggregated for you the best CPM Advertising Networks.
CPM formula
Source: Medium
CPM Benefits
CPM (cost-per-mille) is where an advertiser is charged each time their ads are shown 1,000 times – in Latin: ‘mille’. The model allows brands to make money each time an ad is displayed.
CPM, especially when it comes to mobile, can be very effective at calculating the estimated revenue of an advertisement inside an app. As users don’t have to interact or click on the ad itself, this can help to generate revenue more easily.
One drawback of CPM, however, is that the rates for this model tend to be lower than others. Advertisers and publishers will have to think carefully about what’s best to achieve their goals and where CPM fits into that.
CPM Rates
Here are some CPM offers along with their platform and country in the table below.
Platform/Network
Country
CPM Rates
YouTube
US
$5 to $10 (US and Canadian traffic only)
Google Display Ads
US
$2.80 (per thousand impressions)
Facebook
Sweden, Denmark, Taiwan
The highest CPM rates are in Sweden – $1.8, Denmark – $1.7 and Taiwan – $1.5.
Adspyglass.com
US
$3.33 on average
HilltopAds.com
US
£3.33, payout at $50
Source: Blognife
Below we’ve listed the best CPM ad networks and platforms so you can get up and running without fuss.
List of the best CPM ad networks for publishers and advertisers
Smadex is the mobile-first programmatic DSP engineered for growth.
We are a technology company led by engineering and data science, focused on uprising the global mobile programmatic landscape through our ad tech solutions.
Using a combination of our own programmatic advertising technology, machine learning, and first-party data, we have over a decade partnering with apps, brands and performance marketers to achieve their growth goals.
We take transparency very seriously. To guarantee our fully transparent platform remains that way, Smadex programmatic partners with the leading third-party platforms to provide innovative solutions and independent measurement at the very core of our service.
Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and free ad server all in one. Smaato gives publishers unparalleled controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore.
Mobile platforms: Android, IOS, Mobile, Windows Phone
Campaign types: CPC
Ad formats supported: Banners
Targeting: country, publisher, app, ad format, device, connection type, GPS data, device ID
Founded in 2011, AdColony was created by mobile developers, for mobile developers and has grown into one of the largest mobile advertising and monetization platforms in the world with a reach of more than 1.5 billion users globally. AdColony is known for its exclusive Instant-Play™ HD video, Aurora™ HD Interactive video, and playable technologies, its global performance advertising expertise, its programmatic marketplace, and its extensive ad SDK footprint in the top apps worldwide.
Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.
Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
Fraud – Detection as part of the platform, adding you an extra layer of safety
Measurement – integrated to all major 3rd party mobile measurement solutions
Cost-efficiency – Save countless resources by managing all campaigns under one screen
Data Play – Enjoy machine decisions based on more than 500Million data points a day
AdsCompass - is a global ad network that offers mutually beneficial cooperation for webmasters, advertisers, media buyers and ad networks.
Having our own Ad Exchange and Self-Serve Platform, we are able to provide all our partners multiple options to collaborate.
A unified audience platform, Affle’s MAAS enables mobile advertisers and app marketers to acquire quality users at scale, across directly integrated publishers, programmatic platforms and relevant app recommendations. Leveraging Affle’s mDMP-based connected device intelligence and Affle’s mFaaS platform, MAAS helps reach out to the most relevant users while maximizing quality. Features like unified transparent reporting, CPCU-focused payouts to managed and self-served offering, MAAS is the one stop shop for all your UA needs.
Tagline: Unified Audience Platform for Mobile User Growth
Services: Mobile-first DSP, Data Management Platform (DMP), fraud detection system, Analysis, Creative Suite
We're the only true solution that supports virtually any platform and we deliver competitive eCPMs and revenue locally and abroad.
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RevU provides the industry\'s most flexible and premium Offerwall for Mobile and Desktop Apps and Games. We\'re the only true solution that supports virtually any platform and we deliver competitive eCPMs and revenue locally and abroad.
Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.
Mobile platforms: iOS, Android, Mobile Web
Campaign types: CPI, CPA, CPM
Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
Hitapps focuses on your success as a whole. Perhaps you can manage a small-scale campaign but, if you want to develop an impactful ads campaign, it’s better to let us take over.
The system collects & analyzes data such as traffic cost, revenue, in-app purchases, eCPM, and retention rates potential based on channels such as Facebook and Google Search, as well as advertiser....
Mobupps is are a performance-oriented ad network, with over 10 years of experience in mobile user acquisition. The network leverages an access to private media from over 4,500 direct app publishers, as well as direct integration to all of the major global traffic sources.
Entravision is the leading Performance One-Stop-Shop Digital Marketing Company. We set the beat of digital advertisement.
Get the scale and global footprint you are looking for. Our team is here to boost your campaigns and help you reach the consumers most likely to engage with your brand.
Key Features
Performance and strategy focus toward UA in mobile devices.
InMobi is the largest independent mobile ad network with global reach in markets including the UK, Europe, US, South Africa and India. InMobi offers advertisers to reach over 1,5 billion mobile users across more than 32,000 mobile properties to choose from. With InMobile mobile ad network, advertisers can launch brand engagement, user acquisition or remarking ad campaigns. Acquisition of a mobile rich media company Sprout allows InMobi to offer premium mobile ads as well as a huge volume of other inventory. Advertisers include leading brands such as Ford and Levis.
Mobile platforms: Android, iOS, Mobile Web
Campaign types: CPC, CPI, CPA, CPX, CPM
Ad formats supported: Banners, Native, Video, Interstitial, In-Game
Targeting: carrier, channel, country, device, operator, os, time
Key Markets: Europe, India, Japan, Kenya, South Africa, UK, United States
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Huawei has a rich history in the mobile and technology industry and is a leading provider of 5G infrastructure and smart phone devices and tablets. Huawei is committed to bringing digital to every person, home and organization for a fully connected intelligent world.
Browser Push notifications, In-page Push, Popunder, Display and Video by CPM / CPC models
We invite everyone toadlane.
Adlane is the ultimate way to monetize your traffic with all most popular formats.
Key Features
The project is designed specifically as an ultimate way to monetize your traffic using simple integration and popular ad formats: Browser Push notifications, In-page Push, Popunder, Display and Video by CPM / CPC models
We invite everyone to adlane.
Doble Via Latam was born in 2004, with VAS services and in 2011 thinking about advertisers needs, we started with mobile advertising business. Positioned at an international level we have vast experience in mobile and video advertising business.
Within a matter of minutes, your mobile ad campaigns can be displayed on a Cost Per Impression (CPM) and Cost Per Click (CPC) basis.
Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology. Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps – in real-time. Using just one platform, you have immediate access to all global mobile inventory which uses Real-Time Bidding (RTB) technology. Within a matter of minutes, your mobile ad campaigns can be displayed on a Cost Per Impression (CPM) and Cost Per Click (CPC) basis. Our platform allows you to target on individual Mobile Sites and Apps, giving you total control at campaign management-level. Our detailed analysis gives you full insights on campaign performance enabling you to maximize your ROI.
Easy to use interface with a self-serve platform and real-time analytics
Worldwide reach across a transparent publisher set
Wide range of targeting options including Geo+hyper location and support for mobile retargeting
Range of formats supported including banners, interstitials, rich media & video
FraudScore is an independent antifraud solution that evaluates the quality of mobile and web traffic in advertising campaigns. FraudScore clients are direct advertisers and ad agencies, ad networks & mobile developers from all over the world. FraudScore offers antifraud solutions for all steps of ad campaign funnel: from DSPs, to CPI, CPM, CPA and CPC. FraudScore is well known to be effective in combat against click spamming, bot, malware and adware, click injection, bot farms and many more.
Access demand from brand advertisers to gain higher CPMs, increase the quality of advertisements, and improve user experience in your app
Access to incremental....
PubMaticdelivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.
Mobile platforms: Android, IOS
Campaign types: CPA, CPC, CPI, CPL, CPM
Ad formats supported: Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
Targeting: Publisher, Geo, Audience Segment, Ad Format, Platform, Domain / App, Viewability
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AdLib is the premium DSP for everyone. Reach your audience on the world’s most popular sites, apps, and streaming platforms. No Contracts. No Minimums.
Most marketers struggle to access premium programmatic advertising platforms because of high barriers to entry and complexities that demand a lot of your time and resources.
CPM up to $4
Clean feed (we’re on it with our Policy restrictions and several monetization stages).....
We’re a multi-format advertising network that operates in 240+ countries. Our aim is to provide both advertisers and publishers with Self-Serve Platform which is made for launching, managing, analyzing your campaigns, monetization process, and, more important, maximizing your revenue.