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Here you’ll find native ads platforms that support this type of ad. The native ad format is one of the most popular out there; that’s because it’s effective by design. A native ad mimics a mobile app/mobile website interface and then delivers features that users find useful.
In contrast with other formats, native ads have the potential to stay effective and are successful in the long run because they evolve along with the apps and websites where they are displayed.
According to Statista in 2018, the top three advertisers projected to spend the most are the following:
The United States — projected to spend $21 billion (twice as much compared with 2015).
China – $5,12 billion (double their 2015 spending).
Japan comes third with $4.36 billion (again more than double compared with $2.22 in 2015).
Native ads example
Native Ads Benefits
Native ads are very popular ads. As the name suggests, they are more native to the experience as a whole, meaning less intrusion and more engagement from users. Native ads can be a powerful ad format due to their ability to blend into the content on screen. A good native ad won’t even appear as an ad to a user, thereby driving engagement rates and interactions.
These ads essentially offer a rare opportunity for mutual gain across the board. Advertisers benefit from better engagement, developers have less disruption inside their apps, and mobile users enjoy a better overall experience without as many interruptions.
One of the most popular formats for native ads is sponsored content appearing inside the app or mobile website. These pieces of content are clearly marked as ‘sponsored content’, however, they are intended to be beneficial to the user in question, and most are happy to engage as a result. Other formats include recommendation widgets, more custom types of native ads with a specific marketing goal, for example, a competition that helps to drive views, and powerful native in-app videos. There is no single right answer to the best format of a native ad, but it’s a good indicator of how versatile they are.
Measuring the effectiveness of native ads is a challenge for advertisers, however, and there’s a fine line between blending in and, in contrast, deceiving an audience to get their attention. Another drawback is that these ads take time to create, and the results are not immediate. The ads will often rank as some of the highest quality ads out there, but an advertiser looking for instant success will need to look elsewhere. As with most things in the industry, real success takes time and effort to achieve.
Native ads example 2
Source: Marketing Land
Native Ads eCPMs
You can find some of the biggest native ads offers and rates, along with their platform and country, in the table below.
Rates around 0.30 cents to $5
Around 0.70 cents to $1
Good performance from US (and EU traffic). Rates: $3 and above
The CPC for US traffic: around 4-5 cents
They perform well for US traffic: above $3
Around 30 cents to $2. Asian traffic is lower: 1 cent to 2 cents
Some of the highest rates out there
Facebook Audience Network
Around $0.50-$1.00 (international traffic)
Below we’ve listed the very best native ads platforms so you can get up and running without unnecessary hassle.
List of the best native ad networks for publishers and advertisers
Today we work with more than 200 GEOs are focused on the most popular ad types - Push, In-page, Native, Pop and Calendar.
AdsCompass - is a global ad network that offers mutually beneficial cooperation for webmasters, advertisers, media buyers and ad networks.
Having our own Ad Exchange and Self-Serve Platform, we are able to provide all our partners multiple options to collaborate.
...Receive SDK mediation
Access the reporting API
The Smaato platform also supports OTT and CTV, native advertising, interactive video, and rewarded video, in addition to standard display ad units.
Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and free ad server all in one. Smaato gives publishers unparalleled controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore.
Mobile platforms: Android, IOS, Mobile, Windows Phone
Campaign types: CPC
Ad formats supported: Banners
Targeting: country, publisher, app, ad format, device, connection type, GPS data, device ID
A unified audience platform, Affle’s MAAS enables mobile advertisers and app marketers to acquire quality users at scale, across directly integrated publishers, programmatic platforms and relevant app recommendations. Leveraging Affle’s mDMP-based connected device intelligence and Affle’s mFaaS platform, MAAS helps reach out to the most relevant users while maximizing quality. Features like unified transparent reporting, CPCU-focused payouts to managed and self-served offering, MAAS is the one stop shop for all your UA needs.
Tagline: Unified Audience Platform for Mobile User Growth
Services: Mobile-first DSP, Data Management Platform (DMP), fraud detection system, Analysis, Creative Suite
Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.
Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
Fraud – Detection as part of the platform, adding you an extra layer of safety
Measurement – integrated to all major 3rd party mobile measurement solutions
Cost-efficiency – Save countless resources by managing all campaigns under one screen
Data Play – Enjoy machine decisions based on more than 500Million data points a day
Smadex is the mobile-first programmatic DSP engineered for growth.
We are a technology company led by engineering and data science, focused on uprising the global mobile programmatic landscape through our ad tech solutions.
Using a combination of our own programmatic advertising technology, machine learning, and first-party data, we have over a decade partnering with apps, brands and performance marketers to achieve their growth goals.
We take transparency very seriously. To guarantee our fully transparent platform remains that way, Smadex programmatic partners with the leading third-party platforms to provide innovative solutions and independent measurement at the very core of our service.
Appska is a performance marketing agency. Our team of professionals has its own programmatic Ad Platform that can provide you 500,000 paid events worldwide monthly.
Hard KPIs are welcome! We have a team of analytics to optimize campaigns
More than 150 traffic sources worldwide (Unity, Snapchat, Xiaomi, Share IT and many others)
Our own anti-fraud solution
CPA model of work.
Made for growth, built for app marketers.
At RevX, we help app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We\'re all about taking your app business to the next growth level!
We help you build sound mobile strategies, combining programmatic UA, app re-engagement, and performance branding to drive the results you need to scale your business: with real users, high retention, and incremental revenue.
Mobupps is are a performance-oriented ad network, with over 10 years of experience in mobile user acquisition. The network leverages an access to private media from over 4,500 direct app publishers, as well as direct integration to all of the major global traffic sources.
Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.
Mobile platforms: iOS, Android, Mobile Web
Campaign types: CPI, CPA, CPM
Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
...top-notch sources, including direct worldwide placements on Sony smartphones, smart notifications, native assets, reliable SDKs and more.
myAppFree is a performance-based advertising platform, founded in 2015 in Italy by Massimo Caroli and Riccardo Fuzzi, that matches advertisers and publishers. One of the unique features it offers in terms of inventory for advertisers is an access to 40 million plus Sony Xperia smartphone users, as well as own App Discovery that features the best mobile apps for users to discover.
Mobile platforms: Android, iOS, Windows Phone
Campaign types: CPA, CPC, CPI
Ad formats supported: Banners, Interstitial, Native, Notifications
Adlane is the ultimate way to monetize your traffic with all most popular formats.
The project is designed specifically as an ultimate way to monetize your traffic using simple integration and popular ad formats: Browser Push notifications, In-page Push, Popunder, Display and Video by CPM / CPC models
We invite everyone to adlane.
It delivers a broad array of mainstream ad formats across display and search channels, including native, banners, video and rewarded ads, to more than 700 million HUAWEI device users around the world.
Huawei has a rich history in the mobile and technology industry and is a leading provider of 5G infrastructure and smart phone devices and tablets. Huawei is committed to bringing digital to every person, home and organization for a fully connected intelligent world.
With native, high-performing ad formats - Tiles , Notifications, Universal, unique media placements and customization....
VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across OEMs, browsers and telcos. With native, high-performing ad formats – Tiles , Notifications, Universal, unique media placements and customization opportunities, the platform is empowering brands to achieve their advertising KPIs such as sales, app downloads, website visits and user engagement. Additionally, it provides creative and operational support across different languages and locations including the US, UK, EU, IN, ID and CN. VEVE also has its proprietary reporting dashboard to access deep data insights to optimize conversions and user engagement. VEVE also unlocks newer monetization avenues for OEMs and browsers while enhancing users’ online journey.
• Boost new user acquisition – Reach 500+ MN captive audience beyond search and social media network
• Achieve your advertising KPIs – All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.
• Highly engaging native ad experiences – Get high conversion rate with non-intrusive, user-friendly ad formats (Tiles, Notifications, Universal) and unique media placement
• 100% Brand safe environment – Custom reporting dashboards for complete transparency, real-time insights, and optimization opportunities
• End-to-end campaign management – Creative and operational support across different geographies (US, UK, EU, IN, ID, CN) and in multiple languages
+250,000 developers, from indies to large enterprises, trust in Appodeal to manage their Ad Monetization. A light full-stack ad monetization solution that puts app publishers first – the way it should be.
By just integrating one simple SDK, you will gain access to +70 ad networks & demand sources, competing against each other in a real-time auction for every single ad impression.
Services: User Acquisition, Ad Monetization, Business Intelligence
PubMaticdelivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.
Mobile platforms: Android, IOS
Campaign types: CPA, CPC, CPI, CPL, CPM
Ad formats supported: Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
Targeting: Publisher, Geo, Audience Segment, Ad Format, Platform, Domain / App, Viewability
...partners who buy a desktop, in-app, mobile web, CTV medium ads and formats like banner, video, audio, native.
SmartHub is a programmatic, white-label, RTB solution designed to facilitate ad tech market entry for companies that plan to set up their own branded marketplaces.
For smaller enterprises, going in-house and building their own ad platforms can be increasingly challenging in terms of financial investment, human resources, tech capacities and time.
Doble Via Latam was born in 2004, with VAS services and in 2011 thinking about advertisers needs, we started with mobile advertising business. Positioned at an international level we have vast experience in mobile and video advertising business.
Mobile ad planning, execution and analysis are complicated for startups because they cannot reach all available app marketing tools. App Samurai makes it easy for them without requiring in-depth mobile advertising knowledge!
Thanks to App Samurai, you can easily create, manage, and measure acquisition campaigns, boost campaigns, and video campaigns to acquire qualified users.