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Incentivized mobile ad networks definition: platforms that allow app developers and mobile advertisers to reward a user for an action. The user is required to complete a specific task in exchange for a prize, such as virtual currency.
In other words, engaging with ads is encouraged and rewarded, rather than being an action that a user performs at their discretion. The key advantage here is that there is an incentive; users are less likely to find mobile advertising to be intrusive to them if they are part of the process themselves.
There are of course disadvantages as well: not all app users will want to perform the task. Some argue that incentives don’t work that well in categories such as productivity and utility, as these types of apps are functional, are less driven by hits, and are used more frequently – for example, a fitness app that is used every day. The average user of an app like this most likely wants to get into their daily fitness program, not click certain ads or watch branded videos.
Mobile gaming is a category where incentives have proved to be popular on the other hand. An in-game prize can directly help the player to advance in their game, or they can be rewarded with an exclusive bonus, such as a weapon or costume. These two areas then, incentives and mobile gaming, are a natural fit and have proven to work together.
Incentivized ads example
There’s also burst campaigns and incentives. Burst campaigns are when an app marketer decides to focus a significant amount of their ad spend over a short period. The aim is to increase the visibility of the app on the respective app stores, resulting in downloads and installs for the app marketer. Getting featured in one of the app stores ‘top paid’ or ‘top free’ categories can propel an app at lightning speed. Users are often rewarded for installing the app during a burst campaign with virtual rewards too – a win-win situation.
The app users that are acquired during these campaigns can sometimes be low lifetime value (LTV) users, meaning they don’t stay around for long. It must also be said, however, that incentivized mobile ad networks can deliver just as high-quality LTV users as other types of mobile traffic do.
Pros and cons aside, we thought it would be useful to assemble a list of some of the key incentivized mobile ad networks out there and put them all into one place. From TapJoy to TinyLoot, our list should help out app advertisers, app developers, and anyone else interested in the incentivized model.
Incentivized Ads Guide
Incentivized ads reward users upon the completion of actions, such as installing an app, completing a video ad view, or engaging with an app in some other way. The reward for this is often a virtual currency, a game item, an upgrade, or a discount on a product.
Incentivized ads example 2
The main types of incentivized ads rewards:
Virtual currency – such as gold or gems
Game items that help the player progress
Upgrades to the game itself – expansions
Discounts on any number of related products
Free apps – the developer might even promote their other products
Incentivised Ads eCPMs
Here are some of the biggest incentivized ads offers along with their platform and country in the table below.
Android is around $1, iOS is in the range of $5
Around $5 for both formats
Around $12 to $15, both formats
$13 on Android and $12 on iOS
$12 on Android and $16 on iOS
$6-12 on average
Source: Vungle, Admob, Blognife
Below we’ve listed the top incentivized advertising networks and platforms so you can get up and running without hassle.
List of incentivized traffic sources and app advertising platfroms
Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and free ad server all in one. Smaato gives publishers unparalleled controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore.
Mobile platforms: Android, IOS, Mobile, Windows Phone
Campaign types: CPC
Ad formats supported: Banners
Targeting: country, publisher, app, ad format, device, connection type, GPS data, device ID
Founded in 2011, AdColony was created by mobile developers, for mobile developers and has grown into one of the largest mobile advertising and monetization platforms in the world with a reach of more than 1.5 billion users globally. AdColony is known for its exclusive Instant-Play™ HD video, Aurora™ HD Interactive video, and playable technologies, its global performance advertising expertise, its programmatic marketplace, and its extensive ad SDK footprint in the top apps worldwide.
Mobupps is are a performance-oriented ad network, with over 10 years of experience in mobile user acquisition. The network leverages an access to private media from over 4,500 direct app publishers, as well as direct integration to all of the major global traffic sources.
Doble Via Latam was born in 2004, with VAS services and in 2011 thinking about advertisers needs, we started with mobile advertising business. Positioned at an international level we have vast experience in mobile and video advertising business.
AppLovin offers a comprehensive platform where app developers of all sizes can connect with their ideal consumers and get discovered. Founded in 2012, the company is focused on helping both indie and established developers grow, with the expertise and insights they need to finance, market, and expand their businesses – all in one place. App developers view AppLovin as a trusted partner, the rare company that understands what it takes to succeed in the mobile app ecosystem and has the ability to help them reach their goals
Liftoff is Cost-Per-Action optimized mobile user acquisition platform for app marketers. It provides CPI campaigns optimization via tracking post-install events for apps. It also provides retargeting features to bring mobile users back to a specific app and lookalike features to connect mobile apps with users similar to people who already use these apps.